The Canadian chapter of POPAI will be hosting a Spring event on May 9th at the Old Mill in Toronto Ontario. For details, read on….
The Canadian Retail Experience: Repackaged, Redesigned, Rediscovered
The Canadian shopper of 2013 is savvy, shopping for bargains, and like any other shopper, searching for the ultimate retail experience that promises them not just a good price or promotion, but the best value.
Join POPAI for The Canadian Retail Experience: Repackaged, Redesigned, Rediscovered to access a world of insights about the Canadian shopper and how to directly appeal to them throughout what is sure to be a year marked for innovation in the Canadian retail industry. You’ll get a better understanding of what makes the Canadian shopper unique, as well as get a good glimpse at how retailers are responding, whether it be by diving deep into studying shopper behavior; honing new shopper-friendly strategies for a growing competitive market; or through utilizing the power of packaging to bump up the private label offering to price-conscious shoppers.
For the full list of speakers and their respective topics, see below.
Value Defining Canada’s Future
Director Consumer Insights, North America | The Nielsen Company
Today’s shoppers are still shaken by the recession and their quest for value continues to define a number of current trends. The recession has taught them to demand more for less, and so they search for value at discount retailer formats and buy more on promotion. Despite private label providing a value-seeking alternative shoppers have remained loyal to national brands—fueled by aggressive pricing and promotions. The dynamic retail landscape has challenged many manufacturers and retailers to re-examine and reinforce their value proposition. More than ever, retailers need to differentiate to get beyond price and support sustainable growth.
From Retail to Real Life: The Canadian Shopper Almanac
VP Managing Director, Shopper Marketing | DDB Canada
This entertaining and informative look at the Canadian Retail Experience will look at the past year’s shopper developments from two perspectives: the retailer and the actual Canadian shopper. The first section will look at Canadian retailers, and their own innovations that drove conversation, competition, or controversy in the space, followed by shopper-driven developments that pushed the envelope from showrooming to shopper behavior and beyond!
The Paradox of Choice: Canada Strikes Back
Dr. Hugh Phillips
In-Store Scientist | Pareto Corporation
One of the emerging hot topics in retail is the old ‘paradox of choice’, but this time, it’s the new and improved version. Join Dr. Hugh Phillips to learn from cognitive psychology about how the shopper is rapidly becoming physically incapable of absorbing our current communications; how they are becoming hardwired to walk on by. We all know, and conveniently ignore, that there is a current oversaturation of messages, products, promotions and just about everything else in the retail market, but what can we do about it, except sweep it under the carpet? Join Dr. Hugh Phillips to find out how to build effectiveness in your own retail marketing plan, as well as become tuned to the latest imperatives in the industry.